With the desire to live a “sugar-free” existence becoming more popular, the food industry has responded with a boom in sales of sweeteners (with the sweetener sector now valued at ~£60million) (1).
Sweeteners can be derived from natural sources and so are deemed to be “natural” as well as being synthetically created and labelled as “artificial”. Both give the same sweetness to food that sugar does but with substantially less calories.
With over one quarter of British households buying in sweeteners, DINE has decided to look take a closer look into these sweet-tasting products.
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